England Netball is delighted to announce that ZEO have become title sponsors of the Netball Superleague, England’s home International Series’ and Back to Netball.
The soft drink company has agreed a one-year deal to partner alongside one of the fastest growing sports in the country. The sponsorship agreement, which is a six-figure sum, will see the top domestic competition renamed the ZEO Netball Superleague in 2014.
It is expected that the first ZEO International Series will also take place early next year. To complete the deal, Back to Netball will now be in association with ZEO.
With success continuing on and off the court, this announcement is a signal to the excellent reputation of the sport and the attraction for big brands to now align themselves with a prosperous and effective organisation.
Women’s sport has been a hot topic of conversation in recent months and England Netball believe it is vital that we align major sponsorship to co-exist alongside the phenomenal expansion of the game, both performance based and commercially.
Jo Adams, Head of Marketing and Commercial, England Netball said “We are delighted to be entering this new partnership with ZEO as we look forward to the Commonwealth Games and to 2014 being another outstanding year for the Back to Netball initiative.
"At England Netball we keep our players and the netball community at the centre of all of our activity and it is this strategy which has gained us such terrific momentum of late. The new agreement with ZEO recognises this and with their support, we are confident of even greater success for the sport at all levels in the years to come."
David Smith, Marketing Director of Freedrinks Ltd, producers of ZEO, said “This is a big day for ZEO and England Netball. Netball is one of the most popular team sports in the country, with a successful national team and a thriving grass roots scene. Our hope is that our support will help England Netball kick on to the next level, particularly in a Commonwealth Games year.
“As an innovative new brand, ZEO will bring a fresh sponsorship approach to the partnership. England Netball is the perfect vehicle to convey ZEO’s low calorie and no artificial ingredients message to health conscious woman throughout England.”
ZEO is the new soft drink with a tingling taste sensation at less than 60Kcal per bottle and not a single artificial ingredient.