35 elite female athletes, including Vitality Roses Kadeen Corbin and Stacey Francis, have come together to tackle diversity in sport head on, as part of a unique programme created by women’s sport charity, The Women’s Sport Trust.
The programme, named ‘Unlocked’, is now in its second year and aims to help athletes accelerate change across the sports industry.
Representing 27 different sports and with athletes at different points in their elite careers, the group provides a unique, diverse and powerful insight into the challenges and opportunities that exist in women’s sport, based on those who sit at the heart of it.
Tammy Parlour MBE, CEO and Co-Founder of The Women’s Sport Trust said: “It has been a challenging year for many, but as we come out of COVID-19, there is no better time to turbo-charge our effort and continue to unlock the value of women’s sport.
“We believe the best way to do this is by supporting these elite women and connecting them together. Individually they are strong advocates for change but together they are unstoppable.”
As part of the Unlocked group the athletes will access experts from across the sport, business and media worlds. The Women’s Sport Trust hold workshops and opportunities to hear from industry insiders, as well as provide athletes with their own ‘activator’. The activators are leaders in their field who will share their connections and experience to help the sportswomen tackle the issues and areas they feel passionate about.
Working with the other athletes in the Unlocked group will create a lasting network and a chance to learn from others who face similar challenges and opportunities. Virtual hangouts with the group and The Women’s Sport Trust team are also a valuable source of support and inspiration.
Last year’s Unlocked programme proved to be a gamechanger in empowering athletes, with England Netball Ambassador Sasha Corbin involved.
Parlour added: “Unlocked has proven to be a gamechanger for the sports industry providing a model for how to empower sportswomen effectively, showing the power of actions, not words, in tackling diversity. We can’t wait to see what this year’s group will achieve.”
To celebrate the launch of Unlocked, The Women’s Sport Trust has released a short film featuring a poem by Commonwealth Champion boxer Stacey Copeland. Copeland took part in the programme last year and was inspired to write about her experience. The poem, ‘Our Time’ charts the rise of women’s sport and the importance of women coming together to inspire change.
Change is coming and this is our time.
— Women's Sport Trust (@WomenSportTrust) April 7, 2021