Our mission is to make the UK a healthier, happier place: encouraging you to take care of yourself with rewards to live life well. We believe in inspiring people to lead healthier lives. That’s why we’ve partnered with leading sports figures, teams and events to promote health, fitness and wellbeing.

Vitality offers Health and Life Insurance that rewards you for being healthy. Like other insurance, it protects you when things go wrong. But unlike other insurance, you don’t have to claim to benefit. That’s because Vitality also helps you lead a healthier life. It’s the way insurance should be.

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