35 elite female athletes, including Vitality Rose Fran Williams and former England captain Pamela Cookey, have come together to drive positive change within sport, as part of a unique programme created by women’s sport charity, the Women’s Sport Trust.
Williams and Cookey join a community of 76 athletes who have been part of Unlocked since its inception in 2020. Now in its third year, the programme continues to bring sportswomen together to tackle the issues they’re passionate about from addressing visibility and driving more commercial value to increasing diversity and focusing on women’s health issues.
To celebrate the launch of 2022’s Unlocked programme, the Women’s Sport Trust has released a short film which features Cookey:
So thrilled to be chosen to be part of this programme & the opportunity to develop amongst these fabulous women & others at the top of their fields!
— Pamela Cookey (@PamelaCookey) April 21, 2022
Tammy Parlour MBE, CEO and Co-Founder of The Women’s Sport Trust, says: “Unlocked provides us with direct and unparalleled access to the athletes so we can understand both the challenges and opportunities that exist in women’s sport and what issues they care about the most. Feedback from our Unlocked alumni has showed that they value the community this programme gives them as well as the chance to connect with like-minded individuals.
“As we reach the Women’s Sport Trust’s ten-year anniversary, we can reflect on how far women’s sport has come. We want to change the face of all sport and by empowering the athletes on Unlocked, we hope that they feel able to make the changes they want within women’s sport.”
As part of the Unlocked group, the athletes access experts from across the sport, business and media worlds. The Women’s Sport Trust hold workshops and opportunities to hear from industry insiders, as well as provide athletes with their own ‘activator’. The activators are leaders in their field who will share their connections and experience to help the sportswomen tackle the issues and areas they feel passionate about.