England Netball and Jaffa, the leading fruit brand, have today announced an extension to their partnership which will see the Vitality Roses squad continue to proudly sport the Jaffa logo on their match day dresses.
The partnership, that began back in 2018, has seen Jaffa support fan experience activations at the Netball World Cup 2019 in Liverpool and at England Netball international events including the 2021 Vitality Roses Reunited series, the 2021 Vitality Netball Legend series and the Netball Quad 2022 series.
Most recently England Netball and Jaffa teamed up in support of the UK’s leading dementia research charity Alzheimer’s Research UK with the launch of a special edition ‘Share the Orange’ ball to raise awareness and funds for the organisation.
As part of the partnership Jaffa will continue to deliver fan engagement activations across England Netball international events and campaigns.
Jo Sinclair, Commercial Director at England Netball, said: “We are delighted to continue our partnership with Jaffa as we countdown to the Birmingham 2022 Commonwealth Games this summer and the Netball World Cup in 2023.
“Jaffa’s aim to encourage people of all ages to live active and healthier lifestyles is shared by us all at England Netball, and we are looking forward to investing in both the grassroots and elite level of the game together in what are exciting times for our sport.”
Megan McGee of AMT Fruit, said of the partnership: “Jaffa’s journey with England Netball started following their victory in the 2018 Commonwealth Games. As things come full circle and England Netball are preparing for the Birmingham 2022 Commonwealth Games, we are excited to announce the continuation of the partnership.
“We are delighted to continue working with England Netball to promote a happy and healthy lifestyle, spreading #JaffaJoy along the way!”