England Netball has appointed SecuTix as its new ticketing and engagement partner following a tender process. The global SaaS ticketing and audience management provider will play a key role in the governing body’s plans to grow the fan base and increase revenues from ticketing.
The appointment comes at an exciting time for the sport with the team winning gold at the Gold Coast Commonwealth Games 2018 and England hosting the World Cup next year in Liverpool. However, funding of the national team post 2019 isn’t guaranteed and England Netball is looking to boost commercial revenues.
Jo Sinclair, Commercial Director of England Netball, commented on the move, saying: “Now is the time for us to capitalise on the buzz around the team’s medal-winning success and the World Cup next year to sell out arenas. The SecuTix platform will help us take back control of our relationship with fans, really understand what they want at our events and importantly, reach out to potential new fans of the sport.”
England Netball is SecuTix’s first national governing body partner.
David Hornby, SecuTix UK Managing Director, said: “England Netball is riding on the crest of a wave at present and we’re delighted with our appointment. The SecuTix platform will help Jo and her team have a direct relationship with fans which is vital to the success of growing their audience. The flexibility of the technology will allow us to link up with new providers to improve the fan experience and ultimately attract more people into the arenas.”
Tickets for the 2019 Quad Series will go on sale tomorrow (26.10.18) through the official England Netball Box Office, powered by SecuTix.
Sales are already looking strong and performing well via the England Netball Box Office for Super 10, which takes place on 5 January and will see 10 teams taking to the court for a jam-packed day of first class netball.
The Grand Final and the Autumn Internationals will also be sold through England Netball’s own direct ticketing platform.